Nam Center for Korean Studies
Promoting Korean studies at the University of Michigan
The Nam Center for Korean Studies at the University of Michigan International Institute encourages social, political, cultural, and economic understanding of Korea in the U-M community and beyond. Through its student and faculty support and ambitious public programming, the center seeks to increase the depth and breadth of resources devoted to Korean studies.
NAM CENTER FOR KOREAN STUDIES
The annual Chuseok Day Party is a way for people of all ages to get plugged into Korean culture. Free food, performances, and activities are made available to everyone in the surrounding area, ranging from elementary school children to adults.
Since this was an annual event in the midst of a hectic fall semester at the university, we wanted to make a lasting identity that we could use for years and draw in new generations of students. These flyers have been templated and adaptable to future Chuseok Day Parties, allowing future designers or staff members to update it accordingly.
Our lineup consisted of dancing and performances, so we picked a vibrant red with a touch of orange to accent the talented groups that represented the event. These half sheets were passed out around the city and at the gathering to promote the various groups and activities present on the big day.
We like to stay active, which is why we put on new events and try out different activities throughout the year. In 2020 we organized the first annual KPop Party for middle school and high school students in order to get them excited about Korean culture.
It was our way to break out of winter and to warm everyone’s spirits, the KPop Party is like the Spring edition of the Chuseok Day Party. We were hoping for wide attendance from the surrounding area and lots of energy. Bright colors, youthful identity, and motion were important in achieving the perfect look.
Unfortunately, the pandemic got in the way of this event, but this was set to become an annual event so these materials can hopefully be used in the future.
Three || Eight: Korean Literature and the Division System is a conference based on the highly publicized crossing of the 38th Parallel by Kim Jong-un and Moon Jae-in in 2018. The “division system,” as explained by South Korean critic Paik Nak-chung, is what drives seemingly hostile actors sustained by such a system. The implications of the division in education, culture, and politics was discussed by the panel of scholars.
The identity of this conference makes use of a photo taken of Kim Jong-un and Moon Jae-in during their crossing of the 38th Parallel.